Fashionsquare

 

NEWS

Modekarawane 2. Halbjahr 2010

Trendbarometer Welchen Standort in Deutschland favorisieren die Aussteller?






29.07.2010

SCHLIESSEN

THIS IS FASHION SQUARE:

Our philosophy:     ... for people addicted to top fashion brands
                                 ... to find a needle in a haystak.

 

Community wish list:

• Designers and producers of top fashion brands wish to introduce their companies and communicate their philosophy; visualise their collections (video clips + photos) and publicise international order options (showrooms) for retailers.
• National and international agencies endeavour to present themselves as strong partners in the producer / retailer configuration.
• Consumers are interested in these "must-have labels" and want to locate the exact whereabouts of retailers world-wide.

Our mission:

• To support the protagonists of this "market niche"; to interconnect and represent their interests.

The solution:

• Imaginary club of exclusive labels: "The NAMES"
• Differentiated "B2B" and "B2C" marketing tools
• Personal consultation

"THE NAMES"

Producers, retailers and consumers of top fashion constitute an imaginary "club" of exclusive labels: defined by highly discerning demands on fashion, style and beauty. One group of this "club" consists of premium designers and producers: the virtual market square called "THE NAMES" by "Fashion Square" has gathered more than 1,500 fashion labels by now. "THE NAMES" is the "who is who" for the retail trade and for consumers.

"B2B" - The Internet portal for the retail trade

Professionals can research the current particulars of showroom locations, in addition to sourcing all relevant information about contact partners and order dates for over 1,500 collections. Slide shows and video clips provide a first impression.

Print media - "THE GUIDE - FASHION SHOWROOMS DIRECTORY"

This information is published additionally as a 300(+)-page strong image brochure for the retail trade, with a print run of 20,000 copies, of which around 9,000 are posted directly to retailers in Europe. During the order season "THE GUIDE" is also on display at hotels and showrooms in Düsseldorf, Munich, Milan as well as Paris.

"B2C" - The Internet portal for consumers

Consumers are pointed in the direction of the collections with the "Shopfinder" - the retail trade directory. Of-the-moment offerings are visualised with pictures, slide shows and video clips. The individual specialist retailer can be found no matter where in the world. This facilitates an exchange of information beforehand via email. The specific orientation towards top fashion brands allows customers to locate their intended target directly and straight to the point.

Personal consultation:

The Fashion Square Team is at home in Düsseldorf - we created the "Showrooms Düsseldorf", which led to a special know-how. Our service includes the mediation of showrooms, agents and employees. We provide advice on everything from catering to dining & wining; we also organise events of all sizes. When it comes to ideas for, the preparation of, as well as implementation of PR and advertising measures, we are there for you!